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PRIME HAIR BRAND was created with a simple intention: create a line of premium, luxury, products that support the salon, stylist and guest.

PRIME HAIR BRAND

Premium. Professional. Salon-Exclusive.

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PRIME Hair Brand was created with a simple vision: to deliver premium, professional hair care that supports salons, stylists and their clients. Proudly Canadian, PRIME offers high-performing, salon-quality hair products thoughtfully developed to help create healthy, beautiful hair while supporting the professionals behind it.

 

PRIME Content Day 2026

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Vol-Lux

Vol-Lux Volumizing Hair Care

Give fine, flat or lifeless hair a boost with PRIME Vol-Lux, a professional volumizing hair care collection designed to create weightless volume, body and shine without weighing hair down. Formulated to add moisture while enhancing fullness, Vol-Lux leaves hair looking healthy, soft and beautifully lifted. Safe for colour-treated and chemically treated hair.

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Sheer-Lavish

Sheer-Lavish Smoothing & Strengthening Hair Care

Smooth, strengthen and protect your hair with PRIME Sheer-Lavish, a professional keratin-infused hair care collection designed to reduce frizz, help prevent damage and improve the look and feel of dry, stressed hair. Formulated to leave hair feeling stronger, smoother and more manageable with a healthy, polished finish. Safe for colour-treated and chemically treated hair.

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Vita-Rich

Vita-Rich Argan Oil Hair Care

Nourish, hydrate and restore dry, damaged hair with PRIME Vita-Rich, a professional hair care collection infused with Argan Oil. Designed to replenish moisture, improve softness and enhance natural shine, Vita-Rich helps leave hair looking healthy, smooth and beautifully conditioned. Safe for colour-treated and chemically treated hair, and suitable for hair extensions.

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Curl-Lush

Curl-Lush Professional Curly Hair Care

Define, strengthen and enhance your natural curls with PRIME Curl-Lush, a professional curly hair care collection designed for all curl types. Formulated to reduce frizz, improve curl definition and help strengthen hair while leaving curls soft, manageable and beautifully defined. Safe for colour-treated and chemically treated hair.

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Polish

Polish Professional Styling & Finishing Products

Create, shape and finish your style with PRIME Polish, a professional hair styling collection designed to provide control, texture and flexible levels of hold. From effortless everyday styles to polished finishing touches, Polish products help you achieve long-lasting, workable results without compromising the look and feel of your hair. Safe for colour-treated and chemically treated hair.

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View fullsize Heat styling? Protect first. Before the blow dryer, flat iron, or curling iron, reach for PRIME and Protect. This lightweight heat protecting spray helps protect hair from heat, reduce blow dry time, control frizz, and leave hair feeling soft and s
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View fullsize We are LOVING the new and improved PRIME Texture Spray. The wait was worth it. Whether you’re looking for that effortless texture, a little extra body, or the perfect finishing touch, this is quickly becoming one of our new styling favourites
View fullsize Natural curls deserve a routine that works with them, not against them. Meet Kayla, one of our models from PRIME Content Day. During the day, Karissa demonstrated how to use PRIME products and professional techniques to work with Kayla's naturally
View fullsize Summer might be winding down, but your hair may still be feeling it. Sun, lake water, wind, and long days outdoors can leave your hair craving a little extra hydration. Enter PRIME Vita Rich Shampoo + Conditioner. The perfect duo to help restore m
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View fullsize Still reminiscing about PRIME Content Day. A day filled with education, creativity, great conversations, and an incredible group of stylists, salon owners, and the people behind PRIME all in one room. From learning new techniques and working with d
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View fullsize Your PRIME favourites are back on the shelves. Consider this your reminder to check your bathroom cabinet before you run out of the products your hair refuses to live without. Shampoo running low? Conditioner on its last pump? Styling favourite dis
View fullsize Meet Karissa, PRIME owner and stylist at Passions Studio. When she's not behind the chair or helping grow PRIME, you'll probably find her travelling, getting outdoors, or staying active. Her creative side shows up in everything from her work as a s
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View fullsize Your empties are worth something at PRIME. Before you toss that empty bottle, bring it back and give it another purpose. With the PRIME Refill Program, select products can be refilled for **15% off**. Or trade in your old bottle toward a new produc
View fullsize A few lecture moments from PRIME Content Day. Because behind every great result is the knowledge, technique, and education that makes it possible. PRIME Content Day brought stylists, salon owners, and the PRIME team together to learn, ask questions
View fullsize It's here. After a little shipping hiccup and a whole lot of waiting, PRIME Texture Spray has officially arrived. We know you've been waiting for this one, and we're excited to finally have it here. For now, consider this your official arrival ann